About Us

Who we are?

Medcom Trading was established in 2010 and ever since it is strongly committed to building a long-lasting, mutually-beneficial partnership with all its partners. The Headquarters of the company are located in Limassol, Cyprus.

Currently we provide world renowned brands to companies and institutions in Africa, Asia and the Middle East, we offer financing and consulting services and are among the most reputable suppliers in the cruise industry. The key to our success is the in-depth market-based approach towards providing individual solutions for all our business partners.

We strive to expand in our existing markets and grow into new markets as well. We target emerging and challenging markets in Africa, Asia and the Middle East. The African economy is fast rising and so is the potential. The African market is yet to have maximum access to a vast range of products like in more developed markets. We have perceived a promising embryonic market and seized this great opportunity to be part of its advancement. Our goal is to provide our African customers with easy accessibility to world renowned brands.

We provide the following services to our clients in the emerging markets:

• Indicating the most appropriate products for the designated market;
• competitors’, SWOT and PEST analysis;
• launching and building the desired brands on the market;
• setting business goals, pricing and marketing strategy;
• positioning the brands in the most appropriate way;
• product life-cycle: stages/ evaluation/ challenges/ expanding/ management;
• infusing and merging international trade plans into the local market structure;
• cultivating and maintaining market share with the concerned brands;
• training & education;
• analyzing results for performance & profits maximization.

We are in constant search of innovative ways to market and advertise brands so as to be popular and well known among the target customers. We plan, execute and yield desired results!

We are active in the following African markets: Ethiopia, the Democratic Republic of the Congo, the Republic of the Congo, Morocco, Nigeria, Rwanda, Tanzania, Ghana, Togo, Benin, Senegal, Uganda, Central African Republic, Mali, Burkina Faso.

Our Asian markets include: Sri Lanka, Cambodia, Pakistan, Afghanistan, Myanmar, Lagos, Bangladesh.

But can there be truly a business opportunity for international brands in Africa? The answer is a resounding “yes”! Seven of the world’s 10 fastest-growing economies are currently in Africa, with 70 per cent of the continent’s population living in countries which have enjoyed average GDP growth rates.

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What we do?

Medcom Trading:

• Offers a comprehensive range of services for companies, planning to expand their operations into the challenging, yet attractive markets of Africa, Asia and the Middle East;
• Develops and distributes financing & consulting services. We have a team of expert consultants readily available to provide our partners with excellent advice needed. We also render financing services to our clients in need of ready money to help support their businesses. We have knowledge in consulting, logistics & secure payment procedures;
• Specializes in the cruise industry supply. Over the years, we have become one of the leading suppliers of cruising ships lines and are dedicated to providing them with our products & services touching the major ports of the world.

Our way of doing business successfully involves innovative approaches in identifying those rapidly emergent new market opportunities that abound for first-mover advantage. We always aim at providing an excellent service in terms of quality of work, timely delivery, professional behavior, customer support and value for money.

• We accelerate profitable growth.

Our international experts know that accelerating growth requires real insight into what will change current buyer behavior, a creative response to that insight, and multi-functional alignment. This is why they approach every single client individually in order to fully understand their needs, meet their requirements and develop their potential.

Partnering with Medcom Trading will help you build your winning strategy – insightful, innovative and result-driven. This is what keeps us ahead of competitors – we not only know how to succeed, we do it!

• We transform customer experiences.

We do not just help you deliver world best products – we help you build better customer experience. In today’s fast changing business environment knowing your customer’s needs is a must. Our analytical pre- and post-purchase services allow you gain the right insights on how to serve these needs, thus improve your offering, increase your sales and drive costs down.

• We build strong brands.

Medcom Trading Team turns well-defined strategies into clear action programs that help you build strong, recognizable, compelling brands. By bringing together commercial, creative and analytical thinking our experts are successfully transforming your business, leveraging customer insights and defining unique brand positioning that transforms your bottom line.

We believe that the strongest brands are those that create a difference in consumers’ lives and…we DO create a difference – by shaping brands, changing behaviors and driving business impact.

• We build strong bonds.

In all our business endeavors we strive for commitment, integrity, honesty, diversity & excellence. As a result we build strong long-lasting relations with all our business partners based on mutual loyalty, trust and respect.

Todays’ customers are more informed and demanding than ever before. The key to meeting their ever-increasing expectations is based on our partnerships that help us deliver profitable growth, great experiences and recognizable brands.

Our Team

Medcom Trading Team is comprised of savvy, goal-oriented professionals committed to sharing company’s innovation and experience and spreading successful international business practices in the developing markets of Africa, Asia and the Middle East.

Each and every one of our 25 employees represents the spirit of the company: driven, committed, and acutely aware of how limitless the business opportunities in African, Asian and the Middle East regions are. Multicultural, multilingual, and multidisciplinary to the core, while at the same time global in outlook and approach, our employees are ready to help our partners scale, grow, and succeed in their business endeavors.

+ a graph of the team structure.

Mission, Vision & Values

Our Mission: To exceed our business partners’ expectations and build connections that last.

Our Vision: To continue being a customer-centric, values-based and result-driven company that acts with integrity and conducts business honestly and fairly, thus maintaining our reputation of a respected partner among suppliers & customers.

Our Values: Commitment. Integrity. Honesty. Diversity. Excellence.

These values reflect who we are, what we do and what we want to achieve.